While discussing LiveWire's latest patent for "virtual brakes," I stumbled upon something intriguing - drawings of a forgotten e-bike/e-dirtbike concept. In 2018, when LiveWire was still part of Harley-Davidson's portfolio and Avengers: Infinity War was the talk of the town, the company showcased design sketches and models, including a striking electric bicycle/dirtbike concept that promised to be on its way. But, alas, it never materialized.

Fast forward to the present, and LiveWire has resurfaced this long-forgotten concept in its recent patent. The resemblance is undeniable - the same bicycle-style frame, suspension setup, and distinctive finned battery pack. However, the question remains: why did LiveWire choose to feature this old concept in its new patent?

Companies often utilize unconventional drawings and old concepts as a strategy to keep upcoming products under wraps. But why didn't LiveWire opt for more recent designs like the Del Mar or Mulholland? Why resurrect a concept from a time when optimism and potential filled the air?

These lingering questions lead me to speculate that LiveWire might have plans for this design in the near future. It's no secret that LiveWire has faced its fair share of struggles, accompanied by a rather hefty price tag on its existing offerings. Introducing a rugged e-bike or a Dust.Moto or Surron inspired creation, priced around $10,000, could provide a much-needed boost to the company's finances.

Although it wouldn't single-handedly save LiveWire, such a product could potentially attract urban trendsetters and broaden the brand's appeal. After all, the design exudes a cool factor that might just sway some skeptics into becoming believers.

While we can only speculate on LiveWire's intentions, this reintroduction of a forgotten concept has certainly piqued curiosity. Will they breathe new life into this design, or is it simply a strategic move to keep competitors guessing? Only time will tell if LiveWire is about to revolutionize the e-bike market once again.

The e-bike industry has been experiencing significant growth in recent years, with a surge in demand for electric bicycles and dirtbikes. According to market forecasts, the global e-bike market is expected to reach a value of $38.6 billion by 2025, growing at a CAGR of 9.7% from 2020 to 2025. This growth can be attributed to several factors, including increasing environmental consciousness, rising fuel prices, and advancements in battery technology.

However, the e-bike industry is not without its challenges. One of the main issues is the high cost of e-bikes, which often puts them out of reach for many potential buyers. LiveWire's decision to potentially introduce a more affordable e-bike or dirtbike could address this issue and attract a wider range of customers.

In addition to price, another challenge in the industry is the perception of e-bikes as being primarily for urban commuting. LiveWire's concept design, with its rugged and distinctive look, could help change this perception and appeal to adventure enthusiasts and off-road riders. This would not only broaden LiveWire's customer base but also tap into an underserved market segment.

Furthermore, the reintroduction of this forgotten concept in LiveWire's recent patent could be a strategic move to keep competitors guessing. By showcasing an old design, LiveWire is creating anticipation and speculation about their future products. This, in turn, generates buzz and keeps the brand relevant in a highly competitive market.

Overall, LiveWire's potential plans for this design could have significant implications for the e-bike industry. If successful, it could drive innovation, increase competition, and further fuel the growth of the market. Time will reveal whether LiveWire is indeed revolutionizing the e-bike market once again.

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