Dr. Laura Bishop
Super73, known for its refreshed old-school aesthetic, is introducing three limited-run colourways for its e-bikes in 2024: the Bandit SE, the Palladium SE, and the Speedway LE. Inspired by classic American muscle cars and motorsports, these new models embody a retro-futuristic vibe.
The Bandit SE features blacked-out styling with gold trim accents, reminiscent of vintage muscle cars. The Palladium SE, on the other hand, sports a dark grey colour scheme with a pop of colour in the form of a brown seat. For those who appreciate old-school motorsports, the Speedway LE stands out with its striking silver frame.
But it’s not just the appearance that Super73 has focused on. The company has listened to customer feedback and made significant upgrades to its latest e-bikes. One notable improvement is the revamped, swappable battery system. The new batteries come in three variations: the 500 Pro Battery, offering a range of 25 to 35 miles, the 750 Pro Battery with a range of 35 to 45 miles, and the 1,000 Pro Battery, which can reach between 40 to 55 miles. Moreover, all batteries are interchangeable, so users can easily upgrade to a more powerful option in the future.
In addition to the battery upgrade, Super73 also addressed concerns about throttle durability. The new e-bikes feature a more robust throttle design to ensure a better user experience.
The prices for Super73’s e-bikes vary depending on the model and edition. The most affordable option, the Z Miami in Panthro Blue, starts at $1,995. Limited edition and special edition colourways are available at a higher price. Unfortunately, the S2 model did not receive any motorsports-inspired colours, but it is available in Sandstorm or Panthro Blue starting at $3,295. For those seeking the top-end models, the Super73-R Adventure Series offers the Bandit and Palladium colours for $4,295, while the Speedway LE version will cost $4,595.
Super73 aims to make these new models available on their website by mid-May, with deliveries expected to commence in early June. Embrace the classic American style and indulge in the nostalgia of Super73’s retro-futuristic e-bikes.
The introduction of three limited-run colourways for Super73’s e-bikes in 2024 not only brings a refreshed old-school aesthetic but also highlights the company’s focus on customer feedback and technological advancements.
Super73 is a part of the booming e-bike industry, which has been experiencing rapid growth in recent years. As more people look for eco-friendly transportation options and alternatives to traditional bikes and scooters, the demand for e-bikes has surged. According to market forecasts, the global e-bike market is projected to reach a value of $38.6 billion by 2025, with a compound annual growth rate of 9.01% from 2019 to 2025. This presents a significant opportunity for companies like Super73 to capitalise on the growing market.
One of the key issues that Super73 has addressed with its latest e-bikes is the battery system. The upgraded, swappable battery system not only offers users a range of options but also provides the flexibility to upgrade to a more powerful battery in the future. This innovation addresses concerns about limited battery life and range, making the e-bikes more practical and appealing to a wider range of users.
Throttle durability is another issue that Super73 has tackled. By designing a more robust throttle, the company ensures a better user experience and addresses customer concerns about the longevity of this critical component of the e-bike.
The pricing structure of Super73’s e-bikes is in line with the industry standards. The base model, Z Miami in Panthro Blue, starts at $1,995, providing an affordable option for those looking to enter the e-bike market. Limited edition colourways and special edition options come at a higher price, catering to customers who are willing to pay extra for exclusive designs. The S2 model, available in Sandstorm or Panthro Blue, starts at $3,295, offering enhanced features and performance. The top-end models, the Super73-R Adventure Series, featuring the Bandit and Palladium colours, are priced at $4,295, while the Speedway LE version is priced at $4,595, appealing to customers looking for the ultimate Super73 experience.
These new models are set to be available on Super73’s website by mid-May, with deliveries expected to start in early June. With their retro-futuristic design and upgraded features, Super73’s e-bikes offer a unique blend of nostalgia and innovation, catering to the growing demand for stylish and advanced electric transportation options.
For more information, you can visit Super73’s website.
