Prof. Samantha Clarke
VAAN Electric Moto, an Indian e-mobility startup, has forged a groundbreaking partnership with the Kerala Blasters Football Club, becoming their official E-Mobility Partner. This alliance signifies a remarkable fusion of green technology and sports excellence, ushering in a new era of sustainable mobility within the sporting community.
To commemorate this landmark collaboration, Ivan Vukomanović, the coach of the Kerala Blasters FC, has unveiled the cutting-edge electric mountain bike named ‘Stelvio’. The remarkable launch of this innovative vehicle also marks Ivan Vukomanović’s appointment as the brand ambassador of VAAN Electric Moto.
In addition to the Stelvio, the event witnessed the grand debut of the Kerala Blasters 10th Anniversary limited edition ‘Blasters Edition’ mountain bike. This exclusive piece was unveiled by the team’s esteemed players, such as Milos Drincic, Danish Farooq, and Daisuke Sakai. The Stelvio and Blasters Edition bikes are priced at ₹94,500 and ₹99,000 respectively.
The collaboration between VAAN Electric Moto and Kerala Blasters FC aims to showcase the tremendous potential of sustainable mobility in action. Jithu Sukumaran Nair, the Founder and CEO of VAAN Electric Moto Pvt Ltd, expressed his enthusiasm for introducing sustainable mobility to a wider audience.
Looking ahead, VAAN Electric Moto has plans to launch its center motor version with superior specifications for the European and US markets by May 2024. Moreover, the company is currently developing an entry-level electric cycle tailored specifically for the Indian market, catering to the needs of daily commuters.
This partnership between VAAN Electric Moto and Kerala Blasters FC is not just an endorsement of sustainable transportation but also a catalyst for change, inspiring individuals and communities to embrace eco-friendly alternatives for a greener future.
The e-mobility industry is experiencing rapid growth globally, as more and more countries and organizations recognize the need for sustainable transportation solutions. According to market forecasts, the global electric vehicles market is projected to reach a value of $1.5 trillion by 2027, with a significant portion of this growth coming from the electric two-wheeler segment.
India, in particular, has been at the forefront of the e-mobility revolution, with several startups emerging in recent years. VAAN Electric Moto is one such Indian startup that aims to make a difference in the electric two-wheeler market. With their focus on sustainable mobility and cutting-edge technology, VAAN Electric Moto has positioned itself as a major player in the industry.
The partnership between VAAN Electric Moto and Kerala Blasters FC is not only a strategic collaboration but also a marketing move aimed at increasing awareness and adoption of electric vehicles. By associating with a well-established football club, VAAN Electric Moto hopes to leverage the popularity and influence of sports to promote their brand and products.
The launch of the ‘Stelvio’ electric mountain bike and the Kerala Blasters 10th Anniversary limited edition ‘Blasters Edition’ mountain bike further showcases VAAN Electric Moto’s commitment to innovation and providing high-quality electric vehicles. These bikes offer a unique blend of style, performance, and eco-friendliness, catering to the demands of both sports enthusiasts and environmentally-conscious individuals.
In addition to their current product lineup, VAAN Electric Moto has ambitious plans for expansion. The company intends to enter the European and US markets by May 2024, with a new center motor version that boasts even superior specifications. This move demonstrates their global aspirations and willingness to compete on an international level.
Furthermore, VAAN Electric Moto is actively developing an entry-level electric cycle specifically designed for the Indian market. Recognizing the booming demand for electric bicycles in the country, the company aims to provide affordable and efficient options for daily commuters. This initiative highlights VAAN Electric Moto’s dedication to meeting the varied needs of different customer segments.
Overall, the collaboration between VAAN Electric Moto and Kerala Blasters FC not only promotes sustainable mobility but also serves as a catalyst for change. As more individuals and communities embrace eco-friendly alternatives, the e-mobility industry will continue to grow, driving positive environmental impact and shaping a greener future.
Further reading: VAAN Electric Moto website, Global Electric Vehicle Market Forecast
