Prof. Samantha Clarke
Tern, the urban mobility specialist, has made a significant move in the Taiwanese market with the launch of the first-ever Bosch-powered e-bikes. Starting from May, the Tern Vektron and Tern Quick Haul models will be available for purchase at local bike shops across the island.
Taiwan, known as a global hub for quality bicycles and a country at the forefront of promoting bikes for recreation and transportation, provided the perfect opportunity for Tern and Bosch to collaborate. With many Tern team members calling Taiwan home, the decision to enter the market was an easy one. Additionally, the compact design of Tern e-bikes aligns well with the needs of dense cities like Taipei, where easy maneuverability and storage are essential.
Looking ahead to 2024, Tern has also expanded its senior management team. Steve Gluckman has joined as the head of global product management, while Shirley Chen has been appointed as the supply chain director. Tern’s team captain, Josh Hon, expressed his optimism for the future and the company’s commitment to continuous improvement.
Tern’s recent leadership appointments highlight its belief in the value of diversity. Recognizing that the cycling industry has long been dominated by male leadership, Tern sees the inclusion of more women as critical to its success. Shirley Chen’s addition to the leadership team is seen as a step forward in achieving this goal.
“We firmly believe that embracing diversity and inclusion is not only the right thing to do but also the key to our collective success,” said Hon. By giving opportunities to individuals who have been traditionally overlooked due to biases, Tern aims to foster a more innovative and collaborative environment. Having diverse voices at the table enhances the decision-making process and allows the team to thrive.
With the introduction of the Bosch-powered e-bikes in Taiwan and a commitment to inclusivity, Tern continues to push boundaries in the urban mobility space while addressing the needs of diverse communities.
The urban mobility industry is rapidly growing, driven by the increasing demand for convenient and eco-friendly transportation solutions in densely populated cities. Tern, as an urban mobility specialist, has seized this opportunity by entering the Taiwanese market with their Bosch-powered e-bikes. Taiwan is renowned as a global hub for quality bicycles and has been at the forefront of promoting bikes for both recreation and transportation, making it an ideal market for Tern and Bosch collaboration.
The launch of the Tern Vektron and Tern Quick Haul models in Taiwan reflects Tern’s focus on compact design, which aligns perfectly with the needs of cities like Taipei, where maneuverability and storage are key considerations. These e-bikes will be available for purchase at local bike shops across the island, making them easily accessible to consumers.
Market forecasts indicate a positive outlook for the urban mobility industry, with the growth of e-bikes projected to continue in the coming years. The global e-bike market is expected to reach a value of $46 billion by 2026, driven by factors like increased environmental awareness, rising fuel costs, and the need for efficient transportation options in urban areas. Tern’s entrance into the Taiwanese market positions them to capitalize on this growth and establish a strong presence in the region.
In addition to expanding into new markets, Tern has also made significant changes to its senior management team. The appointment of Steve Gluckman as the head of global product management and Shirley Chen as the supply chain director demonstrates Tern’s commitment to continuous improvement and strengthening its leadership capabilities. These leadership appointments are part of Tern’s broader effort to promote diversity within the cycling industry, which has traditionally been male-dominated.
Tern recognizes the value of diversity and inclusion, not only as a moral imperative but also as a strategic advantage. By embracing individuals who have been traditionally overlooked due to biases, Tern aims to create a more innovative and collaborative environment. Shirley Chen’s inclusion in the leadership team is seen as a positive step forward in breaking down barriers and achieving gender equality within the industry.
The focus on inclusivity and diverse perspectives extends beyond Tern’s internal team. By addressing the specific needs of diverse communities and urban environments, Tern’s Bosch-powered e-bikes are catering to a wide range of consumers. This commitment to meeting the demands of diverse communities while pushing boundaries in the urban mobility space sets Tern apart from its competitors.
As Tern continues to expand its presence in the urban mobility industry and strengthen its leadership team, they are well-positioned to capitalize on the growing market demand for e-bikes. With their innovative designs, commitment to inclusivity, and strategic partnerships, Tern is paving the way for a more sustainable and inclusive future of urban transportation.
