Prof. Samantha Clarke
Sigma-Elektro GmbH, a well-known brand in the bicycle accessories sector, is making strategic changes to position itself as a professional OEM supplier for the e-mobility and bike industry. The director of Business Development, Lars Adloff, sheds light on the company’s shift and its implications for the future.
With an aim to contribute their expertise in bicycle electronics to the further development of the e-mobility and bicycle segment, Sigma is increasing its involvement in the Original Equipment Manufacturer (OEM) sector. Adloff emphasizes the growing importance of e-mobility vehicles and e-bikes as means of transportation in the future. While expanding their business area, Sigma remains committed to their traditional sales channels as well.
To strengthen their OEM business, Sigma is focusing on compatibility with products from other manufacturers. They have bolstered their sales organization to enhance existing relationships and identify new partnerships. Adloff underscores that compatibility with relevant partners in the bike industry is a solid foundation for positioning their OEM products.
Furthermore, Sigma has been successful in developing displays and remotes for e-bikes for several years. They are now leveraging their core competence in lighting as well, and will be presenting their first e-bike lighting series, the EOX-Lights, at the prestigious trade fair Eurobike. Adloff highlights that this move was demanded by their partners in the bicycle industry, and they strive to work closely with partners to create customized solutions.
Expanding their OEM business comes with challenges, but Sigma tackles them through close communication and cooperation with their partners. From large corporations to niche companies, they cater to a wide range of customers, offering both small-scale and comprehensive solutions. Adloff emphasizes that diversifying their product portfolio and producing 100% customized solutions aligned with user needs are integral to Sigma’s long-term growth strategy in the OEM sector. They aim to become a leading provider of high-quality, integrated, and networked bike cockpits.
In the e-mobility segment, Sigma’s upcoming highlight is the introduction of their new EOX lights for e-bikes at Eurobike. This range includes entry-level products to premium e-bike lighting with high beams, meeting diverse requirements. They have also expanded their display and remote program, promising exciting and innovative products.
Sigma-Elektro GmbH is embracing the challenges and opportunities presented by the e-mobility and bike industry, focusing on innovation, partnerships, and customized solutions to secure their position as a key player in the OEM sector.
The e-mobility and bike industry is experiencing significant growth and Sigma-Elektro GmbH is strategically positioning itself as a professional OEM supplier in this sector. This move is driven by the increasing importance of e-mobility vehicles and e-bikes as means of transportation in the future.
To strengthen their position as an OEM supplier, Sigma is focusing on compatibility with products from other manufacturers. They have expanded their sales organization to build and enhance relationships with existing partners, as well as identify new partnerships. This emphasis on compatibility with relevant partners in the bike industry is crucial for Sigma’s success in the OEM market.
Sigma has a strong track record in developing displays and remotes for e-bikes, and they are now leveraging their expertise in lighting as well. They will be showcasing their first e-bike lighting series, the EOX-Lights, at the prestigious trade fair Eurobike. This move is a response to the demands of their partners in the bicycle industry, and Sigma aims to work closely with them to create customized lighting solutions.
Expanding their OEM business does come with its challenges, but Sigma tackles them through close communication and cooperation with their partners. They cater to a wide range of customers, from large corporations to niche companies, offering both small-scale and comprehensive solutions. Diversifying their product portfolio and producing 100% customized solutions that align with user needs are integral to Sigma’s long-term growth strategy in the OEM sector.
In the e-mobility segment, Sigma’s upcoming highlight is the introduction of their new EOX lights for e-bikes at Eurobike. This range includes entry-level products to premium e-bike lighting with high beams, catering to diverse customer requirements. They have also expanded their display and remote program, promising exciting and innovative products.
Sigma-Elektro GmbH is fully embracing the challenges and opportunities presented by the e-mobility and bike industry. Through their focus on innovation, partnerships, and customized solutions, they aim to secure their position as a key player in the OEM sector. Customers can expect high-quality, integrated, and networked bike cockpits from Sigma in the future.
For additional information about the e-mobility and bike industry, market forecasts, and related issues, please check out the following links:
– Eurobike
– Bicycle Retailer
– Statista – E-bikes in the US
– MarketsandMarkets – Electric Bike Market
– ebikes.ca
