Dr. Marcus Webb
Amidst the chaos brought about by the global pandemic, a remarkable phenomenon took shape – the ‘bicycle boom’. People, seeking accessible outdoor activities with limited entertainment options available, turned to cycling in droves. The surge in interest led to a sudden spike in bicycle orders, resulting in shortages across the market. However, amidst the hurdles faced by many in the industry, Riese & Müller, a prestigious electric bicycle brand, managed to keep the wheels turning, thanks to their strong partnership with logistics giant, Kuehne+Nagel.
Both companies shared a common goal – to revolutionize the e-bike industry through sustainable practices and user-focused innovation. The success of their collaboration can be attributed to Riese & Müller’s unique approach to manufacturing. Unlike most bicycle manufacturers, the company produces e-bikes individually and just in time, similar to the automotive industry. This allowed them to deliver bikes in short timelines, avoiding issues caused by the pandemic such as production stoppages in Asia and shipping container constraints.
The partnership between Riese & Müller and Kuehne+Nagel extends beyond effective supply chain planning. Together, they have conquered new markets, orchestrating shipments to North America and Australia. While their presence is felt worldwide, Europe remains their largest market. Each day, the logistics team coordinates the movement of 6 to 12 full trucks, ensuring that cargo reaches every corner of Europe.
One significant milestone in their partnership is the introduction of an electric truck exclusively dedicated to serving Riese & Müller. Combining their shared commitment to sustainability, the introduction of the electric truck marks an important step towards reducing transport emissions. Despite the challenges faced by electric trucks, including limited driving range and a lack of charging infrastructure, Kuehne+Nagel remains dedicated to finding solutions for their customers.
Sebastian Leschinger, Head of Supply Chain at Riese & Müller, expressed his delight in taking the next step towards sustainable logistics together with Kuehne+Nagel. With the new electric truck, which transports bicycles between Riese & Müller’s manufacturing hub in Mühltal and Kuehne+Nagel’s warehouse in Mainz, they are solidifying their position as the most sustainable company in the e-bike industry.
The partnership between Riese & Müller and Kuehne+Nagel serves as a shining example of how collaboration and innovation can pave the way for sustainable practices in the e-bike industry. As the demand for e-bikes continues to rise, their commitment to reducing environmental impact sets a powerful precedent for the future.
The bicycle industry has experienced a significant boost in demand as a result of the global pandemic. With limited entertainment options available and a desire for accessible outdoor activities, people turned to cycling in large numbers. This surge in interest created a bicycle boom and led to a sudden increase in bicycle orders. However, this increased demand resulted in shortages across the market as manufacturers struggled to keep up.
Riese & Müller, a prestigious electric bicycle brand, managed to navigate the challenges brought about by the pandemic and continue meeting demand. One of the reasons for their success is their unique approach to manufacturing. Unlike most bicycle manufacturers, Riese & Müller produces e-bikes individually and just in time, similar to the practices in the automotive industry. This allowed them to deliver bikes in short timelines, circumventing production stoppages in Asia and shipping container constraints caused by the pandemic.
In addition to their efficient manufacturing processes, Riese & Müller’s partnership with logistics giant Kuehne+Nagel has been instrumental in their success. Together, they have conquered new markets, including North America and Australia, and remain a dominant force in Europe. Kuehne+Nagel’s logistics team coordinates the movement of a significant number of full trucks daily, ensuring that Riese & Müller’s cargo reaches every corner of Europe.
One notable achievement in their partnership is the introduction of an electric truck exclusively dedicated to serving Riese & Müller. This move aligns with both companies’ commitment to sustainability and aims to reduce transport emissions. Despite the challenges faced by electric trucks, such as limited driving range and a lack of charging infrastructure, Kuehne+Nagel remains committed to finding solutions for their customers.
Sebastian Leschinger, Head of Supply Chain at Riese & Müller, expressed his excitement about taking the next step towards sustainable logistics together with Kuehne+Nagel. The introduction of the electric truck solidifies their position as the most sustainable company in the e-bike industry and showcases their dedication to reducing environmental impact.
The partnership between Riese & Müller and Kuehne+Nagel serves as an excellent example of collaboration and innovation in the e-bike industry. As the demand for e-bikes continues to rise, their focus on sustainable practices sets a powerful precedent for the future. This article highlights the importance of adapting manufacturing processes, forging strong partnerships, and prioritizing sustainability in an industry experiencing rapid growth and change.
For more information about the bicycle industry and related news, you can visit the following links:
– Cycling Industry News
– Bicycle Retailer
– BikeBiz
These sources provide market forecasts, industry trends, and news updates relevant to the bicycle industry.
