Urban mobility is about to receive a striking makeover with the groundbreaking collaboration between Seoul-based apparel brand JiyongKim and California-based premium electric motorbike maker, SUPER73. These two innovative companies have united their expertise to create two exclusive e-bike models that will revolutionize the way we navigate city streets.
JiyongKim, renowned for its cutting-edge sun-bleached technique on garments, has brought its unique touch to the design of SUPER73’s urban-cruising S 2 and trail-ready S Adventure models. This dynamic collaboration has resulted in a remarkable aesthetic transformation that showcases JiyongKim’s signature finishings.
What sets these e-bikes apart is the incorporation of JiyongKim’s fabric in the seat lining and custom luggage compartment. The meticulously crafted fabric, achieved through the sun-bleaching process, infuses each bike with an individuality that is truly one-of-a-kind. This technique, recently gaining international recognition as JiyongKim was named a semi-finalist for the prestigious LVMH Prize, has now become synonymous with exceptional craftsmanship.
The JiyongKim x SUPER73 e-bikes will be available in two mesmerizing colorways. One variant dazzles with an enchanting olive and tan blend, while the other captivates with a darker and black-hued fabric. The front showcases the co-branded “JiyongKim” logo, while the back proudly displays the recognizable “73” label of SUPER73.
Mark your calendars for April 19, as these extraordinary e-bike models will be released to the public. But that’s not all – on April 20, JiyongKim’s Fall/Winter 2024 exhibition in Seoul will also be open for one day, allowing enthusiasts to immerse themselves in the unparalleled fusion of fashion and urban mobility.
Prepare to witness the future of urban transportation as JiyongKim and SUPER73 challenge boundaries and pioneer a new era of style, functionality, and sustainability. Together, they are redefining the concept of urban mobility, ensuring that your journey through the city streets becomes an extraordinary experience like no other.
The collaboration between JiyongKim and SUPER73 in the e-bike industry signals an exciting transformation in urban mobility. As an apparel brand known for its sun-bleached technique on garments, JiyongKim brings a unique touch to the design of SUPER73’s S 2 and S Adventure models, which are specifically designed for city streets and off-road trails.
One of the key features that sets these e-bikes apart is the incorporation of JiyongKim’s fabric in the seat lining and custom luggage compartment. The fabric is meticulously crafted using the sun-bleaching process, resulting in a distinctive aesthetic that adds individuality to each bike. This technique has gained international recognition, with JiyongKim being named a semi-finalist for the prestigious LVMH Prize, and is now synonymous with exceptional craftsmanship.
The JiyongKim x SUPER73 e-bikes will be available in two captivating colorways. One variant features an enchanting olive and tan blend, while the other showcases a darker black hue. The front of the bikes proudly displays the co-branded “JiyongKim” logo, while the back features the recognizable “73” label of SUPER73.
The release date for these extraordinary e-bike models is set for April 19, allowing the public to experience the fusion of fashion and urban mobility. Furthermore, on April 20, JiyongKim’s Fall/Winter 2024 exhibition in Seoul will be open for one day, providing enthusiasts with an opportunity to immerse themselves in the innovative collaboration.
The e-bike industry is experiencing significant growth, driven by the increasing demand for sustainable and efficient modes of transportation in urban areas. According to market forecasts, the global e-bike market is expected to reach a value of $38.6 billion by 2025, with a compound annual growth rate of 7.9% during the forecast period. This growth can be attributed to factors such as government initiatives to promote electric mobility, rising fuel prices, and growing environmental concerns.
However, the industry also faces several challenges. One of the main issues is the limited infrastructure and regulations for e-bikes in many cities. As e-bikes become more popular, there is a need for dedicated bike lanes, charging stations, and clear regulations regarding their usage. Additionally, concerns about battery life, maintenance, and the overall durability of e-bikes need to be addressed to ensure long-term customer satisfaction.
For more information about the e-bike industry and market forecasts, you can visit Grand View Research or MarketsandMarkets.