Dr. Naomi Lin
MiRider, the renowned brand based in Wigan, has responded to the demands of retailers by unveiling their latest addition to the e-bike market – the all-new MiRider 24. This two-year project was designed from scratch to cater to the needs of leisure riders and commuters alike.
The MiRider team conducted extensive market research and consulted their network of over 200 dealers to ensure they met the expectations of their customers. The feedback was clear: there was a demand for a step-through e-bike that possessed the brand’s DNA of being fun, lightweight, agile, and boundary-pushing.
The result is the all-new MiRider 24, which boasts a step-through aluminum frame in two attractive matt metallic colors: Ember Orange and Onyx Grey. Customers can choose between a single-speed version or the GB3 version, which features a G3ARED three-speed gearbox and a Gates Drive Belt system. Furthermore, both models come with a comprehensive two-year warranty, guaranteeing quality and reliability.
Weighing in at a mere 21kg (with battery), the MiRider 24 is impressively lightweight for its kind, providing riders with a stable and safe platform. Its unique “shortened wheelbase geometry” enables a compact turning circle, making maneuvering effortless and boosting rider confidence, especially in urban settings.
Additionally, the MiRider 24 incorporates space-saving elements from the brand’s 16-inch range, including a folding handlebar stem, pedals, and removable saddle stem, facilitating compact stowage at home or on the go. With a height of just 86cm, these bikes are perfectly suited for motorhome garage spaces and cycle racks.
Equipped with 24-inch wheels fitted with MiR-T Original road tires, the MiRider 24 accommodates a rider height range from 152cm to 193cm and supports a maximum rider weight of 120kg.
Powered by MiRider’s exclusive 36v MIDRIVE electric drive system, featuring a silent-running rear hub-mounted motor and a thumb-operated ‘Boost control’ option, the MiRider 24 offers an impressive range of up to 65 miles (100kms) on a single charge. The Samsung 10.5aH 378Wh battery can be fully charged within 2.5 to 3 hours using the 3A MiRider charger supplied as standard. The lockable and removable unit, which integrates charge status lights, provides convenience and security.
To enhance the riding experience, MiRider has included two rack mounting points on the MiRider 24 – a 25kg loading rear carrier and a front 10kg loading bag rack. Moreover, a seat post mount is available for bottle cages, air pumps, locks, or tools.
The MiRider 24 will debut at the National Cycling Show in Birmingham NEC on June 15 and 16, with bikes becoming available for purchase by the end of June. The MiRider 24 has a recommended retail price of £1,995, while the MiRider 24 GB3 is priced at £2,995. Both models will be delivered to customers in fully assembled, 100% plastic-free, and fully recyclable packaging.
With the all-new MiRider 24, MiRider continues to redefine the e-bike market, offering a compact, agile, and enjoyable ride for leisure and commuting purposes.
The e-bike industry has experienced significant growth in recent years, as consumers increasingly look for eco-friendly and efficient modes of transportation. According to a market forecast by Grand View Research, the global e-bike market is expected to reach $38.6 billion by 2025, exhibiting a compound annual growth rate (CAGR) of 7.9%. This growth is driven by factors such as rising awareness about environmental sustainability, government initiatives promoting electric mobility, and the growing demand for e-bikes in urban areas.
One of the key challenges in the e-bike industry is the issue of range anxiety. Range anxiety refers to the fear of running out of battery power while riding an e-bike. Although the MiRider 24 addresses this concern by offering an impressive range of up to 65 miles on a single charge, it remains a concern for many potential buyers. To mitigate this issue, e-bike manufacturers are working on developing more advanced battery technologies with higher capacities and faster charging times.
Another issue in the e-bike industry is the lack of standardized regulations. Different countries and regions have varying regulations regarding the use of e-bikes on public roads, which can create confusion for consumers. In some areas, e-bikes are considered bicycles and can be ridden on bike paths, while in others, they are classified as mopeds and require registration, insurance, and a driver’s license. This lack of consistency in regulations makes it challenging for e-bike manufacturers to market their products globally and for consumers to understand the legal requirements for riding an e-bike in different locations.
In terms of competition, the e-bike market is highly fragmented, with numerous brands competing for market share. Some of the key players in the industry include Bosch, Yamaha, Shimano, and Giant. These companies have invested heavily in research and development to improve the performance and functionality of e-bikes. Additionally, there are also numerous smaller, niche brands that cater to specific consumer segments, such as the leisure riders and commuters targeted by MiRider.
For more information on the e-bike industry and market forecasts, you can visit Grand View Research.
