Dr. Naomi Lin
After much anticipation, Matter Group has announced that the deliveries of their Aera electric motorcycle will commence during the festive season of 2024. Originally scheduled for Q1 of 2024, the company has pushed back the delivery date but assured customers that they will soon be able to enjoy the revolutionary riding experience offered by the Aera.
As the first electric motorcycle from India to feature gears, the Matter Aera has garnered significant attention in the market. It offers two variants, the 5000 and 5000+, priced at ₹1.74 lakh and ₹1.84 lakh, respectively (ex-showroom). Both variants are equipped with a powerful 10 kW (13.4 bhp) electric motor capable of accelerating from 0 to 60 kmph in just six seconds. With a range of 125 km on a single charge, the Aera promises a convenient and eco-friendly mode of transportation.
The Aera boasts an impressive feature list, including a 7-inch touchscreen console that provides seamless access to navigation, music, calls, and more. Charging the Aera is hassle-free, as it can be powered up using any 5-amp socket, allowing riders to conveniently plug in their motorcycles wherever they go. Additionally, Matter claims that the running cost of the Aera is only 25 paise per kilometer, making it an economical choice for daily commuting.
Matter is fully prepared to meet the demand for the Aera electric motorcycle. The company’s production capacity stands at 60,000 units per annum, with plans to expand to 120,000 units in the future. Furthermore, Matter has ambitious plans to establish a second manufacturing facility by 2025, further solidifying its presence in the electric motorcycle market.
Kumar Prasad Telikepalli, Co-Founder & Group CTO of Matter, expressed his confidence in delivering an exceptional product. He emphasized Matter’s unwavering commitment to innovation, quality, and safety, and highlighted the company’s impressive portfolio of over 250 patent applications in various areas of electric vehicle technology.
With its imminent arrival, the Matter Aera is poised to revolutionize the electric motorcycle market in India, offering riders a thrilling and eco-friendly mode of transportation.
The electric vehicle industry in India is experiencing rapid growth, and the launch of the Matter Aera electric motorcycle is set to further fuel this trend. According to market forecasts, the electric two-wheeler market in India is projected to reach a value of $32.7 billion by 2024, driven by increasing consumer demand for sustainable and cost-effective transportation options.
One of the key issues related to the electric vehicle industry in India is the lack of charging infrastructure. Currently, there are limited charging stations across the country, which poses a challenge for electric vehicle owners, including those who opt for the Aera motorcycle. However, the Indian government has announced plans to set up a network of charging stations nationwide to address this issue. This initiative is expected to boost the adoption of electric vehicles and contribute to the growth of the industry.
In terms of competition, the Aera electric motorcycle will face stiff competition from established players in the market such as Revolt Motors and Hero Electric. These companies have already gained a foothold in the electric motorcycle segment in India and offer a range of models with competitive pricing and features.
To stay ahead in the market, Matter must focus on continuous innovation, improving their product offerings, and expanding their reach through strategic partnerships and marketing initiatives. They will also need to effectively address concerns related to range anxiety, charging infrastructure, and after-sales service to build and maintain customer trust.
Matter’s decision to increase their production capacity and establish a second manufacturing facility is a positive step towards meeting the growing demand for their electric motorcycles. It also indicates their confidence in the future of the industry and their commitment to providing customers with accessible and reliable electric vehicles.
Overall, the launch of the Matter Aera electric motorcycle marks an important milestone in the Indian electric vehicle market. With its innovative features, competitive pricing, and extensive production capacity, Matter is well-positioned to make a significant impact and contribute to the growth and development of the industry.
For more information about the electric vehicle industry in India, you can visit EV World or electrive.
