Seweryn Dominsky
A Bengaluru-based groom decided to make a unique and eco-friendly entrance at his wedding by ditching the traditional horse and arriving on an Ather electric bike. Darshan Patel, an industrial designer employed with Ather Energy, wanted to make a grand entrance on the Ather Rizta, a recently launched electric bike. The video of his entry has since gone viral on social media.
Instead of using a horse for the baraat, the groom opted for the Ather electric bike, which caught the attention of guests and social media users alike. The Ather Rizta has gained popularity in Bengaluru as an alternative means of transportation due to its efficiency and affordability.
Tarun Mehta, co-founder and CEO of Ather Energy, expressed his excitement about the groom’s unconventional choice. He stated that the company was happy to fulfill Darshan’s request, as the Ather Rizta is all about family and creating memorable moments.
The innovative approach taken by the groom has sparked amusement and admiration among social media users. Many commenters praised the use of an electric bike instead of a traditional horse, highlighting the benefits of two-wheelers in the city’s congested traffic. Others lauded the cost-effectiveness of the electric bike, suggesting that it is a budget-friendly option for weddings.
The Ather Rizta, priced at ₹1.10 lakh (ex-showroom, Bengaluru), has garnered significant interest since its launch in April. With bookings starting at just ₹999, the electric bike has a waiting period of approximately three months, with deliveries expected to begin in July.
Darshan Patel’s decision to trade a horse for an Ather electric bike at his wedding showcases a shift towards innovative and sustainable alternatives. As the popularity of electric vehicles continues to grow, it is likely that more individuals will explore creative ways to incorporate them into important life events.
The Ather Rizta electric bike featured in the groom’s wedding entrance is a product of Ather Energy, an electric vehicle (EV) manufacturer based in Bengaluru, India. Ather Energy specializes in the production of electric scooters and bikes, aiming to provide efficient and sustainable transportation solutions for urban areas.
The EV industry in India has been experiencing significant growth in recent years. Factors such as rising fuel prices, increasing environmental concerns, and government initiatives promoting electric mobility have led to a surge in demand for electric vehicles. According to a report by Niti Aayog, an Indian government think tank, it is estimated that EVs will comprise 70% of all commercial vehicles and 30% of private vehicles by 2030.
Market forecasts for the electric bike segment in India are promising. The increasing popularity of electric bikes as a mode of transportation for commuting and short-distance travel is driving the demand. According to a report by MarketsandMarkets, the electric bike market in India is projected to grow at a compound annual growth rate of over 7% from 2021 to 2026.
One of the challenges faced by the electric bike industry in India is the lack of charging infrastructure. Limited availability of charging stations hampers the widespread adoption of electric bikes, as riders may face difficulties finding charging points during their journeys. However, the Indian government has initiated various schemes and incentives to encourage the development of charging infrastructure across the country.
In terms of affordability, electric bikes like the Ather Rizta offer a cost-effective alternative to traditional fuel-powered vehicles. With a lower cost of ownership and maintenance, electric bikes can help individuals save on fuel expenses and contribute to reducing carbon emissions.
The viral video of the groom’s entrance on the Ather electric bike has not only showcased the innovative and eco-friendly aspects of the product but has also generated interest and awareness among social media users. Such instances highlight the potential of electric bikes to revolutionize not only everyday transportation but also special events like weddings.
To learn more about the Ather Rizta and Ather Energy’s electric vehicles, visit their official website: Ather Energy.
For industry updates and market forecasts in the EV sector, you can refer to reputable sources like MarketsandMarkets and Niti Aayog.
