Dr. Laura Bishop
DJI, known for its popular drones, is shifting its focus to products that won’t be affected by potential US drone bans. One such product is the Avinox Drive System, marking DJI’s entry into the e-bike arena. With competitors like Bosch, Bafang, Shimano, and SRAM, DJI aims to make a mark in this rapidly growing market.
The Avinox Drive System boasts a lightweight design, weighing in at just 2.52 kg (5.6 pounds) and 5.39 kg including the batteries. Despite its lightness, it offers impressive peak torque/power of up to 105Nm (850W). The system also provides two battery options of 600Wh or 800Wh, with the latter being capable of rapid charging, reaching 75 percent in just 1.5 hours thanks to GaN 3x fast charging technology.
DJI’s Avinox system differentiates itself with a blend of size, weight, and power output, providing riders with a quiet and smooth ride. It includes four standard riding assist modes: Auto, Eco, Trail, and Turbo, with an additional Boost mode for extra power when needed. The Auto mode utilizes “multi-sensor fusion” technology to continuously adjust assistance based on riding resistance.
A two-inch OLED full-color touchscreen display allows riders to control the assist modes and access essential information. The system also offers smartphone connectivity, enabling features like security, data recording, sharing, and real-time bike status/location. Riders can customize assist levels and parameters through the accompanying app.
DJI’s Avinox Drive System will be exclusively available to manufacturers, while the first e-bike to feature this system will be the Amflow PL. Targeted at electric mountain bike enthusiasts, the Amflow PL weighs in at 19.2kg (42 pounds) and boasts advanced features such as a four-bar linkage structure, cutting-edge geometry, a co-tuned rear shock with FOX, and an SRAM rear derailleur.
Although DJI faces the potential ban of its drones in the US, the company remains focused on expanding its product portfolio. DJI believes that the ban, currently under review by the Senate, would negatively impact not only their business but also the broader ecosystem of operators, businesses, and public safety agencies that rely on their technologies.
While no retail price is available for the Avinox Drive System, the Amflow eMTB is set to be priced between €7,000 and €12,000 ($7,500 and $12,850) in Europe. The release of the Amflow eMTB is scheduled for Q4 2024 and will be made available through authorized dealers in Germany, the UK, Australia, and other locations.
The e-bike industry is experiencing significant growth in recent years, and DJI is looking to capitalize on this trend with its new Avinox Drive System. Competing against well-established players in the market like Bosch, Bafang, Shimano, and SRAM, DJI aims to make a name for itself in the rapidly growing e-bike arena (source).
The Avinox Drive System stands out with its lightweight design, weighing only 2.52 kg (5.6 pounds) and 5.39 kg (11.9 pounds) including the batteries. Despite its lightness, the system offers impressive peak torque/power of up to 105Nm (850W), providing riders with a powerful and smooth ride (source).
One of the key features of the Avinox Drive System is the availability of two battery options: 600Wh or 800Wh. The latter option supports rapid charging, reaching 75 percent capacity in just 1.5 hours thanks to GaN 3x fast charging technology. This allows riders to spend less time waiting for their e-bikes to charge and more time on the road (source).
To cater to different riding preferences, the Avinox system offers four standard riding assist modes: Auto, Eco, Trail, and Turbo. In addition, an extra Boost mode is available for riders who need an additional power boost. The Auto mode utilizes “multi-sensor fusion” technology to continuously adjust assistance based on riding resistance (source).
The Avinox Drive System also comes equipped with advanced features that enhance the overall riding experience. A two-inch OLED full-color touchscreen display allows riders to easily control the assist modes and access important information. Smartphone connectivity is also available, enabling features such as security, data recording, sharing, and real-time bike status/location (source).
While no retail price has been announced for the Avinox Drive System, the first e-bike to feature this system will be the Amflow PL. Targeted at electric mountain bike enthusiasts, the Amflow PL weighs 19.2kg (42 pounds) and boasts advanced features like a four-bar linkage structure, cutting-edge geometry, a co-tuned rear shock with FOX, and an SRAM rear derailleur. The Amflow eMTB is expected to be priced between €7,000 and €12,000 ($7,500 and $12,850) in Europe (source).
Despite the potential ban on DJI’s drones in the US, the company remains committed to expanding its product portfolio. DJI recognizes that the ban, currently under review by the Senate, would have detrimental effects on their business as well as the broader ecosystem of operators, businesses, and public safety agencies that rely on their drone technologies (source).
Overall, DJI’s entry into the e-bike industry with the Avinox Drive System demonstrates the company’s determination to venture into new markets and diversify its offerings. With its innovative features and lightweight design, the Avinox Drive System has the potential to attract attention and carve a niche for DJI in the competitive e-bike market (source).
