Prof. Samantha Clarke
Brussels-based e-bike brand Cowboy has once again defied industry trends with its latest release, the Cross. This new “all-road” model showcases Cowboy’s commitment to expanding e-bike mobility and revolutionizing transportation. With its unique design and innovative features, the Cross is set to deliver the most comfortable ride yet.
The Cross comes in two frame styles, step-over and step-through, both available in three nature-inspired colors. Maintaining Cowboy’s signature design language, the bike features a floating top tube, wire-free construction, and seamless welds that have come to define the brand.
Designed for versatility, the Cross boasts an inverted front fork with suspension, ensuring a smooth ride on city roads or rough terrain. The addition of seat suspension and wider 60mm tires further enhances comfort and allows riders to tackle different types of surfaces effortlessly.
Continuing their commitment to convenience, Cowboy offers a removable battery option for the Cross. This allows users to easily bring the battery indoors for safekeeping or charging. The new 540Wh battery provides 50% more power than previous models, offering a range of 60-120 kilometers (37-75 miles) depending on usage and external conditions. Additionally, the battery can be fully charged in just three hours.
Innovative health and security features are also included in the Cross. The bike introduces a proprietary diagnostics tool called “Check My Bike,” enabling riders to monitor and self-diagnose any issues. Familiar features such as “Find My Bike,” “Share My Ride,” and “Predictive Alerts” are also present.
The Cross will be available for purchase from March 20 on Cowboy’s website, in stores, and select retail partners. The regular price of €3999 EUR / £3599 GBP comes with an exclusive “early bird” offer of €3,499 EUR / £3,099 GBP for a limited time. While there are currently no plans for a US release, Cowboy’s latest e-bike promises to revolutionize urban commuting and outdoor adventures for riders worldwide.
The e-bike industry is experiencing significant growth and has become a key player in the transportation sector. According to market forecasts, the global e-bike market is expected to reach a value of $38.6 billion by 2025, growing at a compound annual growth rate of 9.7% from 2018 to 2025. This surge in demand is attributed to factors such as increasing traffic congestion, rising fuel prices, and a growing awareness of the environmental benefits of e-bikes.
Cowboy, as a Brussels-based e-bike brand, has been able to defy industry trends and establish itself as a leader in the market. With the release of their latest model, the Cross, Cowboy is further cementing their commitment to expanding e-bike mobility and revolutionizing transportation.
The Cross stands out from other e-bikes due to its unique design and innovative features. It comes in two frame styles, step-over and step-through, catering to different rider preferences. The bike also features a floating top tube, wire-free construction, and seamless welds, all of which are characteristic of Cowboy’s signature design language.
In terms of performance and versatility, the Cross incorporates several elements to ensure a comfortable ride in various conditions. It boasts an inverted front fork with suspension, allowing riders to navigate city roads or rough terrain smoothly. The seat suspension and wider 60mm tires add another layer of comfort and enable riders to tackle different surfaces effortlessly.
Taking convenience into consideration, Cowboy introduces a removable battery option for the Cross. This feature allows users to easily bring the battery indoors for safekeeping or charging. The new 540Wh battery provides 50% more power than previous models and offers a range of 60-120 kilometers (37-75 miles), depending on usage and external conditions. Moreover, the battery can be fully charged in just three hours, providing riders with minimal downtime.
In terms of safety and technological features, the Cross incorporates innovative solutions. The proprietary diagnostics tool, “Check My Bike,” enables riders to monitor and self-diagnose any issues, ensuring optimal performance. Familiar features such as “Find My Bike,” “Share My Ride,” and “Predictive Alerts” are also included, adding an extra layer of security and convenience for riders.
The Cross will be available for purchase from March 20 on Cowboy’s website, in stores, and select retail partners. Despite there being no immediate plans for a US release, Cowboy’s latest e-bike promises to revolutionize urban commuting and outdoor adventures for riders worldwide.
For more information on Cowboy and their e-bike offerings, visit their website here.
