
How Casio’s G-SHOCK Became the Unbreakable Star of the Wristwatch World
The G-SHOCK watch revolutionized durability in horology, originating from Casio engineer Kikuo Ibe’s vision of an unbreakable timepiece. Launched in 1983, its innovative hollow-core design allows the watch to withstand shocks and falls, making it ideal for extreme sports and outdoor activities.