Dr. Laura Bishop
Embracing the future of motorcycling, iconic brand Can-Am has introduced a new lineup of electric motorcycles, marking a significant departure from their traditional gas-powered models. The latest offerings, the street-focused Pulse and the adventure-ready Origin, are built upon an all-electric platform, showcasing Can-Am’s commitment to innovation and sustainability in the industry.
Gone are the days of Can-Am’s race-winning two-stroke motocross machines from the 70s, replaced by a new era of electric powertrains and cutting-edge technology. The PowerUnit Core, a common architecture shared by both models, features an 8.9 kWh battery pack, a potent Rotax electric motor, and a unique enclosed chain driveline that also serves as a single-sided swingarm for the rear wheel.
Utilizing expertise gained from their electric Ski-Doo snowmobiles, Can-Am has refined the powertrain for motorcycle use, ensuring reliability and performance on par with gas-powered counterparts. The 47-horsepower electric motor, developed by Rotax, delivers instant torque and a spirited ride experience, with four ride modes on the Pulse and additional off-road modes on the Origin.
A standout feature of these electric bikes is the variable regenerative braking system, offering riders intuitive control over deceleration and energy recapture. With a focus on rider experience and practicality, Can-Am has developed a maintenance-friendly enclosed chain driveline that provides reliability and quiet operation.
Breaking away from convention, Can-Am’s decision to embrace electric motorcycles heralds a new chapter in their storied history. With a blend of technology, performance, and sustainability, Can-Am’s electric motorcycles are poised to lead the way towards a greener and exhilarating future for motorcycling enthusiasts worldwide.
Industry Overview: The motorcycle industry is witnessing a significant shift towards electric vehicles in recent years. With concerns about environmental impact and sustainability becoming more prominent, major brands like Can-Am are embracing the trend of electrification. This move signifies a broader transformation within the industry as companies strive to innovate and meet changing consumer preferences.
Market Forecasts: The market for electric motorcycles is projected to grow rapidly in the coming years as governments worldwide implement stricter emissions regulations and consumers increasingly opt for eco-friendly transportation options. According to industry experts, the electric motorcycle market is expected to experience significant expansion, with a surge in demand for electric two-wheelers across different segments.
Industry Challenges: While the shift towards electric motorcycles presents numerous advantages, it also poses challenges for manufacturers. Issues such as battery range, charging infrastructure, and cost remain key considerations for both industry players and consumers. Manufacturers like Can-Am will need to address these challenges effectively to drive widespread adoption of electric motorcycles and ensure long-term success in the evolving market landscape.
