Dr. Laura Bishop
Srivaru Motors, a prominent player in the electric vehicle industry, has introduced a game-changing electric motorcycle, the PRANA 2.0. Priced competitively at INR 2,55,150 (Ex-showroom Chennai), this innovative vehicle boasts an impressive range of up to 150 km on a single charge.
The company’s Founder and CEO, Mohanraj Ramasamy, expressed excitement about the launch, highlighting the extensive enhancements made to the PRANA 2.0. With over 100 new components compared to its predecessor, this electric motorcycle represents a leap forward in both technology and performance.
Manufactured at the state-of-the-art production facility in Sulur, near Coimbatore, the PRANA 2.0 showcases Srivaru Motors’ commitment to excellence and sustainability. In addition to catering to the domestic market, the company plans to export these cutting-edge products to ASEAN countries, starting with Malaysia and Singapore.
Anticipating a strong demand, Srivaru Motors aims to sell approximately 10,000 units of the PRANA 2.0, signaling a promising future for electric vehicles in India. Recognizing Tamil Nadu’s significant contribution to the country’s electric vehicle sector, the company is poised to capitalize on the growing market trends.
Looking ahead, Srivaru Motors is gearing up to expand its product line further by introducing electric scooters under the brand “ALIVE,” catering to a diverse range of consumers seeking sustainable and futuristic transportation solutions.
Industry Overview: The electric vehicle industry in India has been experiencing significant growth with the introduction of innovative products like the PRANA 2.0 by Srivaru Motors. As the government pushes for cleaner and sustainable modes of transportation, electric vehicles are gaining popularity among consumers who are environmentally conscious and looking for cost-effective options.
Market Forecasts: Market analysts project a bright future for the electric vehicle industry in India, with a surge in demand expected in the coming years. Factors such as government incentives, increasing awareness about environmental issues, and advancements in technology are driving this growth. Srivaru Motors’ ambitious target of selling 10,000 units of the PRANA 2.0 reflects the positive outlook for the electric vehicle market in the country.
Industry Issues: Despite the promising growth prospects, the electric vehicle industry in India faces challenges such as high initial costs, lack of robust charging infrastructure, and limited consumer awareness. Addressing these issues will be crucial for the sustained growth of the industry and the widespread adoption of electric vehicles across the country.
For more insights and updates on the electric vehicle industry in India, visit www.srivarumotors.com.
