Bicycles: Turkey’s Growing Opportunity

The bicycle industry in Europe has undergone a significant transformation in recent years. With embargoes on China leading to a shift in e-bike production, manufacturers have been exploring new options. One such destination that has emerged as a promising hub for e-bike production is Turkey. Companies like Korel A.S., a Turkish company specializing in aluminum frames and bicycle parts, have recognized this opportunity and made substantial investments in the sector.

Understanding the impact of anti-dumping sanctions and restrictions on Chinese imports imposed by the EU, Ali Öztürk, the factory manager of the bicycle department at Korel A.S., acknowledges the doors that have opened for Turkish manufacturers. While these measures have created export opportunities for European producers, they have also created space for Turkish manufacturers to thrive. Korel A.S. has capitalized on this demand by producing bicycles under their Corelli and Broster brands and manufacturing various components in-house, including aluminum frames, decal labels, handlebars, seat posts, rear carriers, and rims.

By focusing on domestic production, Korel A.S. has successfully met EU import regulations, ensuring that all e-bikes exported to Europe possess the EN-15194 certification. This commitment to quality and compliance has positioned them as a reliable solution provider for many European manufacturers. During the pandemic, when access to frames and aluminum parts from their usual suppliers in the Far East was limited, Korel A.S. swiftly filled the gap, delivering high-quality products on time.

Looking ahead, Korel A.S. is expanding its offerings even further. The company plans to invest in the production of electric bicycle batteries and motors. This strategic move is in response to the growing efforts to reduce China-origin products in e-bike production. Leveraging their extensive experience in the electrical and electronic fields, as well as their partnerships with leading producers in various industries, Korel A.S. is well-prepared to manufacture these parts to international standards.

To support this expansion, the company is constructing a new state-of-the-art production facility spanning over 40,000 square meters. Designed with high-security measures in mind, this facility is expected to be completed by September of this year and will house battery and electric bicycle motor production. By prioritizing compliance with EU customs regulations and providing accurate value and origin declarations, Korel A.S. aims to offer EN 15194 certified bicycles as a compelling alternative for companies exporting e-bikes from Turkey to Europe.

As the e-bike industry continuously evolves, Turkey solidifies its position as a prominent player in bicycle manufacturing. With Korel A.S.’s domestic production capabilities, unwavering focus on quality, and expanding product range, the company is set to play a key role in this thriving market.

Frequently Asked Questions:

1. Why has Turkey become a promising destination for e-bike production?

Turkey has become an attractive location for e-bike production due to embargoes on China, which have prompted European manufacturers to seek alternative avenues. Turkey offers a favorable environment for bicycle manufacturing, and companies like Korel A.S. have made significant investments to capitalize on this opportunity.

2. How has Korel A.S. responded to the demand for e-bikes?

Korel A.S. has responded to the demand for e-bikes by producing bicycles under their Corelli and Broster brands. They also manufacture various components in-house, ensuring control over the production process and maintaining high-quality standards.

3. What certification is required for e-bikes exported to Europe?

All e-bikes exported to Europe are required to possess the EN-15194 certification. This certification ensures that the bicycles meet the necessary quality and safety standards.

4. How is Korel A.S. expanding its offerings?

Korel A.S. is expanding its offerings by investing in the production of electric bicycle batteries and motors. By leveraging their experience in the electrical and electronic fields and their partnerships with leading producers, they aim to manufacture these parts to international standards.

5. What is Korel A.S.’s vision for the future?

Korel A.S. aims to become a key player in the flourishing e-bike market. With their domestic production capabilities, attention to quality, and expanding product range, they are well-positioned to achieve this vision.

For more information on the e-bike industry and market forecasts, you can visit the following sources:

Bicycle Retailer
Cycling Industry News
Statista

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