Dr. Naomi Lin
In an unexpected turn of events, Cake, the Swedish producer of light electric motorcycles and mopeds, has emerged from bankruptcy with a glimmer of hope. Norwegian company Brages Holding AS has acquired Cake’s intellectual property, marking a new beginning for the brand. While the details of their plans remain scarce, a newly formed team, including key employees from the original Cake operation, is leading the revival.
Former Cake chief technical officer, Petra Färm, expressed her enthusiasm for the next chapter in Cake’s journey, emphasizing the potential to evolve the company into a profitable venture. Färm acknowledges that strategic changes are necessary, but assures that Cake’s unique identity and commitment to durable and thoughtfully designed products will remain intact.
Brages Holding AS, the new owner of Cake, sees the acquisition as an opportunity to capitalize on the growing trend of electrification in the micro-mobility sector. With a focus on scaling Cake’s operations and establishing a strong retailer distribution network, Brages aims to transform Cake into a Scandinavian success story. The company has crafted an ambitious business plan to position Cake as a leader in the premium electric two-wheeler segment, targeting specific markets.
While specific details about the revival of Cake are still forthcoming, the brand store in Stockholm has reopened, offering an array of motorcycles that were produced prior to the bankruptcy. This signals that Cake’s reemergence in the market and the commitment to serving their loyal community of riders.
As Cake rises from the ashes, its journey towards a more sustainable urban mobility solution is gaining momentum. With the support of a passionate team and the resources required for growth, Cake is on track to reclaim its position as a key player in the electric motorcycle industry. The future looks promising for this Swedish brand as it rides towards a new horizon.
The electric motorcycle industry has experienced significant growth in recent years, driven by the increasing demand for sustainable transportation options. With concerns about climate change and environmental pollution, consumers are seeking alternatives to traditional gasoline-powered vehicles. In this context, Cake, a Swedish producer of light electric motorcycles and mopeds, has emerged from bankruptcy with renewed hope for the future.
The acquisition of Cake’s intellectual property by Norwegian company Brages Holding AS has provided the brand with a fresh start. Brages sees this as an opportunity to capitalize on the growing trend of electrification in the micro-mobility sector. With the aim of scaling Cake’s operations and establishing a strong retailer distribution network, Brages intends to position Cake as a leader in the premium electric two-wheeler segment.
One of the key factors in Cake’s potential success is its commitment to durable and thoughtfully designed products. Under the leadership of the newly formed team, including key employees from the original Cake operation, the brand’s unique identity will be preserved. This dedication to quality and design is likely to resonate with environmentally conscious consumers who value both sustainability and style in their choice of transportation.
As Cake begins its journey towards a more sustainable urban mobility solution, the revival of the brand is already gaining momentum. The reopening of the brand store in Stockholm, offering pre-bankruptcy motorcycles, reaffirms Cake’s commitment to serving its loyal community of riders. It also serves as a positive signal to the market that Cake is back and ready to compete in the electric motorcycle industry.
Looking ahead, the future looks promising for Cake as it rides towards a new horizon. With the support of a passionate team and the resources required for growth, the brand is well-positioned to reclaim its position as a key player in the industry. As the market for electric motorcycles continues to expand, Cake’s focus on durable and thoughtfully designed products puts it in a favorable position to cater to the demands of consumers seeking sustainable and stylish transportation options.
For more information about Cake and its revival, visit their official website: ridecake.com.
