Dr. Naomi Lin
Audi, renowned for its innovative design and cutting-edge technology, has expanded its e-mobility offerings with the launch of a limited-edition electric pedal assist mountain bike (eMTB) in collaboration with Fantic, an Italian motorcycle and e-bike manufacturer. Featuring a distinctive livery inspired by Audi’s electrified Dakar Rally-winning RS Q e-tron racecar, the new Audi eMTB combines style with functionality.
At the heart of the Audi eMTB is its versatile and capable design. Developed based on Fantic’s XEF 1.9 Factory enduro e-bike, the lightweight aluminum frame is carefully engineered to provide a relaxed riding position, allowing riders to easily navigate obstacles and varying terrain. Its unique mixed wheel setup, with a 29-inch front wheel and a 27.5-inch rear wheel, offers the perfect balance between rollover ability and agility in tight corners.
Equipped with a full-suspension design, Mavic tubeless-ready wheels, and Vittoria e-bike-rated off-road tires, the Audi eMTB is ready to conquer a wide range of terrains. Whether it’s leisurely bike paths or challenging off-road tracks, this eMTB delivers exceptional performance. The bike’s impressive suspension system, including a coil-sprung Ohlins TTX22m.2 rear shock and an air-sprung Ohlins RXF38 m.2 fork with 180mm of travel, ensures a smooth and controlled ride. The SRAM GX rear derailleur and bar-mounted shifter provide precise shifting through the 1×12 drivetrain, while Sunstar Braking’s F.I.R.S.T. calipers and S3 Batfly rotors offer reliable stopping power.
Powered by Fantic, the Audi eMTB offers four levels of electrical assistance, allowing riders to choose the perfect amount of power for their journey. Whether it’s the maximum efficiency of Eco mode, the significant boost of Tour mode, the powerful assistance of Sport mode, or the maximum level of electrical assistance in Boost mode for tackling challenging uphill routes, this eMTB caters to every rider’s needs.
The 720-Wh, 36-volt lithium-ion battery pack is seamlessly integrated into the frame, providing power to the Brose S-MAG 250-watt motor. With up to 90 Nm of torque, riders can confidently conquer any terrain. A convenient digital display on the handlebars offers essential information such as the assist level, battery charge status, and current speed.
The Audi eMTB embodies Audi’s commitment to innovation and performance. With its striking design, exceptional capabilities, and advanced technology, this limited-edition eMTB is set to redefine the thrill of off-road cycling.
The electric bicycle industry is experiencing significant growth, driven by increasing consumer demand for eco-friendly transportation options and the advancement of battery technology. According to a market research report by Allied Market Research, the global electric bicycle market is projected to reach $70.2 billion by 2027, growing at a CAGR of 7.9% from 2020 to 2027. This indicates a lucrative opportunity for companies like Audi and Fantic to enter the e-bike market with their limited-edition Audi eMTB.
The Audi eMTB not only showcases Audi’s commitment to sustainable mobility but also demonstrates the brand’s ability to extend its cutting-edge technology and design to other sectors beyond automobiles. By collaborating with Fantic, an established motorcycle and e-bike manufacturer, Audi leverages Fantic’s expertise in building high-performance electric bikes.
One of the key selling points of the Audi eMTB is its versatile design. The lightweight aluminum frame, derived from Fantic’s XEF 1.9 Factory enduro e-bike, offers a relaxed riding position, ensuring comfort and maneuverability for riders. The mixed wheel setup of a 29-inch front wheel and a 27.5-inch rear wheel strikes a balance between stability and agility, allowing riders to navigate both straightaways and tight corners with ease.
To ensure exceptional performance on various terrains, the Audi eMTB is equipped with a full-suspension design and high-quality components. The Mavic tubeless-ready wheels and Vittoria e-bike-rated off-road tires provide traction and durability, while the suspension system, featuring an Ohlins rear shock and fork with ample travel, delivers a smooth and controlled ride. The SRAM GX drivetrain and Sunstar Braking’s F.I.R.S.T. calipers and S3 Batfly rotors offer precise shifting and reliable stopping power.
The Audi eMTB’s electrical assistance system, powered by Fantic, is a highlight of the bike. With four modes to choose from, riders can customize their riding experience based on their needs and preferences. Eco mode emphasizes maximum efficiency, perfect for conserving battery life on long rides. Tour mode offers a significant boost in power, ideal for cruising along bike paths or moderate off-road trails. Sport mode provides powerful assistance, delivering a thrilling experience for more adventurous riders. Finally, Boost mode offers the maximum level of electrical assistance, allowing riders to conquer challenging uphill routes with ease.
With a seamlessly integrated 720-Wh, 36-volt lithium-ion battery pack and a powerful Brose S-MAG 250-watt motor, the Audi eMTB delivers impressive torque and endurance. The digital display on the handlebars provides essential information, such as the assist level, battery charge status, and current speed, allowing riders to stay informed during their journey.
In conclusion, the launch of the limited-edition Audi eMTB in collaboration with Fantic showcases Audi’s commitment to innovation and sustainable mobility. With its striking design, versatile capabilities, and advanced technology, this eMTB is set to redefine the thrill of off-road cycling. As the electric bicycle industry continues to grow, Audi’s foray into this market positions the brand as a player in the e-bike segment, catering to the increasing demand for eco-friendly transportation options.
