Dr. Naomi Lin
Green Bay residents can rejoice as Bird, the popular rideshare provider of electric scooters and bicycles, will be making a comeback to the city next week. Despite Appleton’s recent decision to sever ties with the company due to safety and aesthetic concerns, Green Bay Mayor Eric Genrich is expected to sign a contract that will allow Bird to continue offering its micromobility services in the city.
Steph Hummel, a Green Bay planner responsible for managing the e-scooter and e-bike program, expressed confidence in Bird’s ability to address the issues that arose during their first year of operation in the city. Over the past three years, Bird has made significant improvements to their vehicles, incorporating features and technology that address safety concerns and enhance user experience. Hummel also praised Bird’s local fleet managers for their responsiveness and helpfulness, stating that they have resolved many issues, allowing the local program to run efficiently.
Despite Bird’s recent financial struggles, including a bankruptcy filing in 2020, the company’s operations in Green Bay remain unaffected. Bird has emerged from bankruptcy under a newly formed parent company, Third Lane Mobility Inc., which also owns Spin, another well-known electric scooter and bike-sharing company.
The micromobility program offered by Bird provides numerous benefits to Green Bay residents. By opting for electric scooters and bikes instead of vehicles, riders contribute to reducing greenhouse emissions, improving health, and alleviating traffic congestion. According to Bird’s provided data, riders in Green Bay saved a combined total of 20.2 metric tons of carbon dioxide emissions in 2022 and 2023.
While using Bird electric scooters and e-bikes in Green Bay is simple, there are a few rules to keep in mind. Users must be at least 18 years old and are required to scan their state-issued ID card or driver’s license before using Bird vehicles. Wearing a helmet is strongly recommended, and the vehicles can only be used within the designated service area, which covers most of Green Bay. Additionally, riders should refrain from using Bird vehicles between 10 p.m. and 4 a.m. on Friday and Saturday nights, unless they complete an in-app sobriety check.
Bird provides users with the flexibility to choose their mode of transportation, but it also requires responsible behavior. Improperly parking vehicles or violating Bird’s terms of use can result in additional charges or account deactivation.
Green Bay residents who have complaints or safety concerns related to Bird vehicles can reach out to the Green Bay Police Department or contact Bird directly through their customer support line or email. The return of Bird scooters and bicycles to Green Bay offers residents a convenient and eco-friendly alternative for getting around the city, while also promoting a greener and more sustainable future.
Industry and Market Forecasts: The micromobility industry, which includes electric scooters and bicycles, has experienced significant growth in recent years. According to a report by Grand View Research, the global micromobility market size was valued at $8.8 billion in 2020 and is expected to reach $38.9 billion by 2027, growing at a compound annual growth rate (CAGR) of 24.9% from 2020 to 2027. This growth is driven by factors such as increasing urbanization, rising concerns over air pollution, and the demand for sustainable transportation options.
Issues and Challenges: Despite the popularity of micromobility services like Bird, there have been challenges and concerns associated with their operation. Safety has been one of the main issues raised, with reports of accidents and injuries involving electric scooters. To address these concerns, companies like Bird have implemented safety features such as improved braking systems, enhanced stability, and user education programs.
Another challenge for the industry is the issue of proper parking and the overall management of the fleet. In some cities, users have been criticized for leaving scooters and bicycles in inconvenient or hazardous locations, causing clutter and potential safety hazards. This has prompted local authorities and micromobility companies to collaborate on initiatives to improve parking regulations and encourage responsible usage.
Additionally, competition within the micromobility market is increasing. There are now several players offering similar services, including Lime, Spin, and Jump. This competition has led to price wars and intense marketing campaigns as companies vie for market share in cities where multiple providers operate.
Related Links:
– Grand View Research: Micromobility Market
– Lime
– Spin
– Jump
