Dr. Naomi Lin
Many of us have different modes of transportation that require some level of personal protection. Whether it’s motorcycles, e-bikes, or scooters, finding the right gear that balances both safety and style can be a challenge. While riders are often meticulous about safety gear when it comes to motorcycles, the same cannot always be said for other types of rides.
For those who are passionate about two-wheeled vehicles, the choice to gear up for a motorcycle ride seems natural. All The Gear, All The Time (ATGATT) is a doctrine that many dedicated riders strictly adhere to. From full-face helmets to armored jackets and gloves, safety is paramount. However, there are moments when convenience takes precedence, such as opting for regular jeans or work boots instead of armored gear.
This raises an interesting question: why do we tend to place different levels of importance on personal protection depending on the type of ride? Does the level of perceived risk associated with different vehicles influence our judgment?
Electric scooters, for example, often give riders a false sense of security. While they can reach similar speeds as motorcycles, individuals may not take safety precautions as seriously. A 3/4 helmet and a t-shirt instead of proper riding gear may seem acceptable. Similarly, electric bicycles may be ridden with minimal protection, wearing basic helmets and even sandals.
It’s time to challenge this mindset and find a better solution. Introducing Beyond Riders, a brand that offers the best of both worlds – top-level protection without sacrificing style and comfort. Gone are the days of looking like a professional racer just to ensure safety.
Beyond Riders provides gear specifically designed for electric bicycles that offers motorcycle-level protection. From jackets with built-in armor to stylish pants and boots, riders can now enjoy the same level of safety without compromising their personal style. The gear is designed to offer protection from potential accidents while still looking fashionable and practical.
So, why settle for less when it comes to your safety? It’s time to embrace a new era of riding gear that prioritizes both protection and personal style. With Beyond Riders, you can confidently hit the road, knowing that you are protected and looking great while doing so.
The personal protection gear industry has seen significant growth in recent years, driven by the increasing popularity of two-wheeled vehicles such as motorcycles, e-bikes, and scooters. This growth can be attributed to a variety of factors, including a growing emphasis on safety among riders and improvements in the design and functionality of protective gear.
According to market forecasts, the global personal protection gear market is expected to reach a value of $XX billion by 2025. This growth is driven by an increasing number of people adopting two-wheeled vehicles as a mode of transportation, particularly in urban areas where congestion and parking are major concerns.
However, the industry also faces several challenges and issues that need to be addressed. One of the main issues is the varying levels of importance that riders place on personal protection depending on the type of ride. This can be seen in the tendency of riders to prioritize safety gear for motorcycles but not for other types of rides such as electric scooters or bicycles.
This discrepancy in the perceived risk associated with different vehicles can lead to a false sense of security and result in riders not taking adequate safety precautions. This is particularly concerning considering that electric scooters and bicycles can reach similar speeds as motorcycles, putting riders at risk of serious injuries in the event of an accident.
Beyond Riders aims to address this issue by providing gear that offers motorcycle-level protection specifically designed for electric bicycles. The brand offers a range of stylish jackets, pants, and boots with built-in armor, providing riders with the same level of safety without compromising personal style and comfort.
By offering a solution that combines both protection and style, Beyond Riders aims to challenge the mindset that safety gear has to be overly bulky and unattractive. The brand recognizes that riders want to look good while ensuring their safety and aims to cater to this demand.
In conclusion, the personal protection gear industry is experiencing growth due to the increasing popularity of two-wheeled vehicles. However, there are challenges related to riders placing varying levels of importance on personal protection depending on the type of ride. Beyond Riders aims to address this issue by offering gear that provides motorcycle-level protection specifically designed for electric bicycles, allowing riders to prioritize both protection and personal style. With the industry forecasted to continue growing, brands like Beyond Riders play a crucial role in ensuring the safety of riders worldwide. Beyond Riders | Market forecasts
